Inside: A brief discussion of the differences between two services: website design and blog setup
The other day, a brand new blogger asked about an affordable web designer.
And I wondered, is she really looking for a web designer or is she looking for someone to set up her new blog? And does she even know the difference?
As it turns out, she was looking for help with her blog setup.
So today, I want to talk about website design vs. blog setup – what's the difference?
From the outside, they look a lot alike.
I mean, you end up with a website.
But in my experience of providing both services, there are crucial differences – not just in what the service entails, but also the type of person or business it best serves.
Today, we'll cover what exactly is blog setup, what is website design, and how to decide which service you need.
We'll talk about five factors to consider – what you do, what you need, what you will feature, what you want people to do on your website, and what functionality you want.
So let's get to it.
What exactly is blog setup?
Blog setup is primarily theme customization with brand colors, fonts, and logos.
When you hire me to help you get your blog up and running, I set you up for success by first cleaning up your WordPress dashboard and getting rid of unnecessary clutter, like extra plugins or random notifications.
I also make sure you have an active SSL certificate before installing your chosen theme and configuring it to look like the demo.
Then it's time to customize. I change the colors and fonts to match your branding and install your logo.
Next, I configure your social media icons and integrate your email service so visitors can subscribe to your newsletter.
Then I set up your categories and clean up the menus.
And last but not least, we do the 1:1 personalized training session so you can totally be the boss of your blog.
OK, so what is website design then?
I'm glad you asked.
Website design is a completely different process. It doesn't start with a theme.
Instead, it starts with the business.
We talk about your vision, dreams, and goals for your business.
Then we design and develop the website around them.
That means coding.
How do you know which one you need?
Do you need website design or blog setup? How do you decide?
You consider the following factors:
- what you do
- what you need
- what you will feature
- what you want visitors to do on your website
- what special functions you want
What you do
If you're a brand new blogger, starting from scratch, just figuring out what you want to say and who your audience is – you need blog setup. It's a nice quick kickstart to get you going.
If you're an established blogger pivoting into course creation – you need website design.
If you're an established offline business moving into the online space – you need website design.
What do you need?
If you mostly need a good-looking blog page, well-organized category pages, and maybe a homepage – you need blog setup. Most popular themes have nicely designed blog and category pages.
If you need a homepage that connects with your audience, a services page, portfolio, or a calendar page, but blogging is not your thing – you need website design.
What do you want to feature?
If you mostly want to feature your blog posts (usually in the form of beautiful pictures in a grid) – you need blog setup.
If you want to feature your copy (aka the words on the page) to connect with your ideal client – you need website design. Because then you don't have to try cramming your words into a cookie-cutter template.
What do you want people to do on your website?
If your goal is for visitors to read one blog post after another, spend as much time on your blog as possible, and sign up for your newsletter – you need blog setup.
If your goal is for visitors to read your services page and book a call, or check out your product page and buy a product – you need website design.
What functionality do you want?
If you find a theme you like and all you really want to do is change the colors and add your own pictures and articles – you need blog setup.
If you need specific integrations like eCommerce, membership, or LMS (Learning Management System) – you need website design.
By now, you should have a pretty good idea which service you need: website design or blog setup.
We talked about what blog setup is, what website design is, and how you can decide which of the two you need. We covered five factors to consider: what you do, what you need, what you'll feature, what you want visitors to do on your website, and what functionality you want.
Want some help creating a website that brings you joy?