What's your why?
Seems like such an easy question to answer, doesn't it?
But it's not, actually.
Many business owners, when asked why they do what they do, quickly answer “to help people.”
Er… what does that mean, really? Just about every business exists to help people, solve their problems, and be their trusted advisor.
So let's dig deeper…
You want to help people? Great! Why do you want to help people?
Answer that and keep asking why (or what, how, when, etc.) until you get to the bottom of it.
Here's what that looks like in my business:
Why do you want to help people?
Because I see that they're overwhelmed, frustrated, and tired.
Why are they overwhelmed, frustrated, and tired?
Because their websites are a hot mess in the back end, hard to maintain, and not bringing in clients as they should. That can make their business less than fun, complicated, and sometimes downright discouraging.
What else are you seeing?
Unethical marketing tactics, web developers married to outdated solutions, cookie-cutter templates, ugly design, workaround bloat, websites that look weird on different-sized screens, and slow-loading pages. (There's more, but my soapbox is safely tucked under the bed. You're welcome 😁 )
Why is this an issue for you?
Because I believe the world should be an ethical place full of beauty, where people benefit from simplicity and regularly experience joy and happiness.
A-ha! BINGO! 🎉
From that deeply felt why comes my mission – to create beautiful, easy-to-use websites that help women entrepreneurs grow their business by attracting their dream clients.
Your why is invaluable
- It gives you a purpose – when you have a strong purpose, your mission becomes crystal clear. And a clear mission is crucial when you want to stand out from your competition.
- It keeps you authentic – your why is the very foundation of your brand. When it's clearly expressed through your brand, people feel more confident working with you and buying from you.
- It keeps you on the right track – when you're clear on your why, you make better, more aligned decisions for your business. Your why is like a compass.
How to find your why
If the exercise at the beginning of this post didn't get you deep enough to find your why, here are three other questions that can help you get there.
1. What drives you?
What makes you jump out of bed in the morning, excited to do your thing? What inspires you to do what you do?
Maybe you're creative like me, and the very thought of making something new and beautiful is enough to give you plenty of juice for the day.
Maybe you feel the need to lead by example because you want to show others that yes, they can do it too.
Maybe it's something else.
Or maybe you're thinking, jump out of bed? me? never! – in which case, move on to the next question.
2. What do you love about your business?
What are you really passionate about in your business? What gets you going like nothing else and ignites that passion?
For some, it's simplifying. For others, it's bringing something beautiful or harmonious into the world. Or something else entirely.
If the word passion is tripping you up, turn the question on its head and think: what really bothers you about the world or your industry? What are you working to change every single day? And then ask yourself why.
By now you're probably (hopefully) getting somewhere with this super-important exercise, but if not quite, I have one more question for you.
3. What problems do you solve for your clients?
What is the biggest frustration or problem your clients face that you want to solve for them? And why? What exactly is your motivation in helping them?
For example, you might be coaching nurse practitioners and physicians how to build a concierge practice because you believe it will give them a better chance to serve their patients more thoroughly.
No matter which of these questions gets you to your why, listen to your intuition. Your why is not the same as your mission. It's your purpose. And it drives you to go on that mission.
Your why comes from deep inside and is at the core of your business. It is the foundation on which the rest of your business is built.
OK, your turn now!
Why do you want to help people?
I’d love to know.