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APHQ

Web design & strategy for service-based businesses

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Done-for-you

Website design

Let's create a website that works while you sleep


THE METHOD

THE GOODS

THE DEAL

FAQS

GET STARTED

YOU WANT TO GROW YOUR BUSINESS BUT…

Desktop accessories in white and gray - magazines in a white holder, pencils in a gray cup, and an hourglass sand timer

Your website visitors are not buying or booking. Actually, they're not even downloading your freebie.

When someone asks for your website, you cringe because “it needs to be updated.”

You're always apologizing about buttons that don't work and links that go nowhere because you just don't have time to fix every little tech problem.

Let's be real – that's no way to grow a business.

When was the last time YOU stayed on a website that wasn't working well?
Exactly.

If you've ever thought “I wish someone would just do it for me” – you're in the right place.

Woman dressed in white, sitting on a gray chair, drinking from a covered cup, typing on a laptop

imagine how great it would feel…

To proudly share your website and get compliments on it…

To know it tells your story in a way that attracts your dream clients and repels the nightmare ones…

To wake up to notifications of sales, bookings, and new subscribers…

Sound good?

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My favorite part of our work together was being able to give you just a handful of features I wanted and leave the rest to you.

LULU L. — CRAFTS CRUSH CANCER

The 4D Method

Websites. Simple. Beautiful.

Horizontal timeline in green, with black text that reads: Discovery, Design, Development, Delivery.
#1 - Discovery - man and woman holding hands, crouching on a sandy beach on a sunny day, reaching for a bottle seemingly washed up from the ocean

DISCOVERY

You'll get my signature Soul & Goal workbook to get you started. In it, you'll answer questions about your brand and your favorite customers and we'll review your answers together in our kick-off call.

We'll dive deep into your business vision and goals for the website, talk about what you want visitors to do on each page, and come up with a plan for the design.

#2 - Design - woman with a laptop, working on a tablet with color scales from blue to green to yellow to red, colorful pencils in a wire cup, and a paint color fan

DESIGN (COPY too)

This is where you get to chill a little while I work. Using your input from the Soul & Goal workbook and our kick-off call, I'll create your copy and start giving your ideas a visual form.

I'll present both copy and designs to you for approval and you'll give me feedback. Two rounds of revisions are included here. 

#3 - Development - open laptop with colorful code on the screen, part of a notebook and pen also showing

DEVELOPMENT

Once you approve the designs, I'll start working on the website build and code tweaks. I'll also check to make sure all pages display nicely on a variety of device screen sizes and browsers.

This is a good time to start working on your future content so you'll be ready to launch as soon as your new website is live.

#4 - Delivery - composite image of an open door in a beach setting, with sun streaming in through the door

DELIVERY

Launch time! Once you've approved the build, I'll send your final invoice. After payment, your site will go live and we'll schedule your off-boarding session.

You'll get a full month of support for peace of mind and a training video so you can confidently manage your new website.

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There are a ton of reasons why I would recommend Alex! But if I had to pick a favorite, it was her honesty and transparency when it came to the format of my site and work flow…

Honestly, she has been a lifesaver for me and I wish I wouldn't have waited so long to turn the work over to a professional. Thank you!

JOY K. — MANAGE LIKE MOM

What's included

SOUL & GOAL WORKBOOK

A deep dive into your business vision, mission, and goals to help you refine your dream client profile

KICK-OFF CALL

Zoom meeting to discuss your vision and inspiration for the website and what you want visitors to do on each page

COPY & REVIEW

Done-for-you copy for the main pages of your website to ensure it speaks to your ideal client – we'll review this together

MOBILE-OPTIMIZED DESIGN

Beautiful, easy-to-use website that gets your customers’ attention – in tune with your brand and business vision, obviously

SOCIAL MEDIA & CONTACT

Social media icons, contact form, and newsletter integration so you can easily keep in touch with your customers and leads

SEARCH ENGINE OPTIMIZATION

Plugin setup, site map generation, and on-page SEO so you can help Google quickly figure out what your website and business are about

SECURITY

SSL certificate installation and enforcement so your visitors always see the padlock in their address bar

BUG FIXES & SUPPORT

1 month of support after launch so you’ll have peace of mind that any issues are taken care of quickly

TRAINING VIDEO

Video showing you how to use your new website's dashboard so you can update your blog, pages, and menus like a champ

BONUS

Every WordPress website I create comes with 2 months of hosting on a secure, blazing-fast server – at no extra charge

You can't afford not to

Upgrade your website

Woman in a restaurant, looking over her shoulder at the elephant behind her. Broken white chairs and overturned table are seen on the floor behind the woman.

So, ready to talk about the elephant in the room?

First, a quick look at your current website.

It's costing you…

  • Clients (the dream kind).
  • Subscribers (the kind who turn into buyers).
  • Steady income (the kind that gives you freedom).

Seriously, isn't it time you invested in a website that pulls its weight and brings in clients while you sleep?

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The Website Design
Investment starts at $2,000

Yes, I totally need this – right now

Let's schedule a coffee chat

Oh, I'm not ready for a full website. Please set up my new blog instead.

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Your knowledge and ability to communicate that knowledge was great… My site is up and working really well and I feel confident using it.

DARREN P. — SPORTS FAN COACH

Frequently asked questions

You may be wondering about a few things right now so here are answers to the top questions I get. Your question not covered? Please email me.

How do I know we’ll make a great team?

Well, you don't, which is why we should chat first and get to know each other. But here’s why my clients love working with me:

  • They can give me a handful of features they want and rely on me to translate them into a beautiful, easy-to-use website.
  • They get a complete explanation for every question they ask.
  • They know I’m committed to helping them succeed.

But… newsflash! … I am not for everyone. Some people appreciate my total transparency and honesty, others prefer a different approach.

Schedule a quick coffee chat below to see if we’re a good fit.

Which platforms do you use?

I researched and tried several platforms before settling on WordPress and Squarespace for their unparalleled user and admin experience. In WordPress, I often use the Genesis framework because it's simple, secure, and robust. Naturally, I only want the best for my clients. Plus…

  • All websites I create are optimized for mobile but will look great on any size screen
  • Excellent SEO is baked right into the framework
  • You can use plugins to extend your website’s functionality
  • You can add unlimited pages, posts, and all kinds of integrations
  • It’s easy to update your website on any device
Why should I hire a designer?

Well, you could take the DIY route. Many people do. Here’s why I believe hiring a designer is the right choice:

  • Time. When you try to create your own website, you’re taking time away from doing things you love that bring you profit.
  • Knowledge. A new user usually takes twice as long to do something simply because she doesn’t know and has to Google or wait for a kind soul to help.
  • Experience. I’ve made the mistakes (and learned from them) so you don’t have to. I can connect dots you don’t even see yet.
You only list the starting price but how much will my website be?

It depends on your needs, including the size of your website and what functionalities you require. I take all your needs into account when I create your quote. Most website projects are in the $3,000 – $4,500 range with branding and copywriting included.

What other costs should I expect?

Domain – this is a yearly cost, usually under $20. If you don’t already have a registrar, I recommend Hover because they’re super easy to work with.

Hosting – this is an ongoing expense for the life of your website. For a WordPress website, figure about $120/yr. For a Squarespace website, figure about $216/yr.

Privacy policy – this is a legal requirement if you have analytics on your website or collect people’s names and emails. If you don't have one yet, I'll help you take care of it.

Paid plugins – if you need membership, LMS, or eCommerce functionality, it usually comes in the form of a paid plugin or service.

Who owns the content on my new website?

After your final payment, the content on your website will be yours unless otherwise specified in the contract.

Where can I see examples of your work?

You can see some of my recent work on my Portfolio page [LINK coming soon]. It’s not all of my work, but it will give you an idea of my design style. Quick disclaimer: some websites may not look the same as they did when I finished them – that’s because once a project is finished, the client has every right to make changes to the website.

Do you offer ongoing support after my new website is launched?

Yes! I’d love to continue working with you. My website design service includes support for the first month after launch. During that month, we’ll discuss how I can continue supporting your business with maintenance services so you can focus on your own strengths.

How do we get started?

Please schedule a virtual coffee chat below so we can talk about your business goals and see how we get along.

Ready to see if we're a good fit?

Let's chat and see how we get on. (You can talk my ear off about your business.)
Pick a time slot, add a few basic details, and we'll be moving in the right direction.

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