Inside: People saying you don't need a website for your business? Here are five super important reasons you shouldn't believe them.
Lately, I've been hearing quite a few people talk about how you don't need a website to be successful. They point to themselves as a great example.
What they don't tell you is that they started out back in 2004 when most people were using the internet on a desktop computer (remember your legs sharing under-desk space with a bulky CPU tower?), and flip phones were all the rage.
Listen, it's 2021, and yes, your business needs a website.
Here are five important reasons why:
#1 It helps your business look legit
Think back to the last time you tried to look up a business, and nothing came up. Google showed an old Yelp review and a Facebook page that hadn't been updated in years, but no website.
Does the business still exist? Is it open now? What's their address or phone number? No telling.
Worse, you're now likely thinking this business isn't even legit.
So you'll move on to the next one. The one that has a website. The one that answers your questions.
Your potential clients? They do the same thing. Which is why you don't want to get caught out without a website.
Your website does much more than answer basic questions, though.
#2 It tells your story
A well-designed website takes visitors on a journey – from “huh, interesting!” to “oh wow, who knew?” to “OMG, I need this!”
It does so by weaving your brand story throughout the pages and articles on your website, keeping visitors reading and reading until they're ready to commit.
No need for people to guess or to try piecing your story together from your social media posts.
On your own website, you control the narrative. You can tell visitors what you do, who you do it for, and why your offers matter.
But wait, there's more! 😁
#3 It positions you as an expert
You can have articles on your website where you share your favorite tips, help people avoid mistakes, and detail case studies.
Often, these are the types of articles people look for on Google. When they come to your website, you get to dazzle them with your knowledge and wit.
They may not be ready to do business with you right away, but they will often remember you as the expert who helped them with their immediate problem, and they'll return when they're ready.
This is how Paige Brunton built her business – by publishing helpful blog posts twice a week.
And those old posts are still bringing her business. Your website can do the same for you because…
#4 It has longevity
Pages and posts on your website have a lot of staying power. Many posts written years ago are still bringing in traffic now.
Similarly, posts you'll write this year will likely bring you traffic a few years from now.
You don't get that with social media.
People don't go looking through your Instagram account for that one post you wrote two months ago, let alone something over a year old.
And it's not like Facebook is serving up anything over a few days old. Your LinkedIn posts get maybe a week. Twitter is more like minutes.
And last, but not least…
#5 It's your own asset
Your social media accounts can disappear in an instant. You don't own them.
Many people learned that the hard way when Facebook suspended or even shut down their accounts recently.
But you do own your website. (Read this post about making sure this valuable asset remains under your control.)
At least, you do when it's on WordPress. You can pack it up and move it to a different hosting company or even your own server if need be.
And you don't need to worry about offending an algorithm.
So, there you have it. Five really solid reasons to grab a nice big grain of salt with whatever the latest guru said.
If you want your business to look legit, position yourself as an expert and tell your story on your own terms, and have a long-lived platform that's under your control, you definitely need a website.
Don't have one? Or need to redesign the one you have?
Click the image below to grab my PDF guide that walks you through the essential steps to help make your website project a complete success.