Branding

An overview of the many different branding options for solo business owners, including the pros and cons of each, and which one is your best bet.

Brand strategy and brand identity design for a thoughtful solopreneur. Read all the fun details here.

Fonts, typefaces, huh? How many do you need? Where do you start? Here’s how to choose the perfect fonts for your small business.

Need a simple process for selecting the best colors for your business so you can attract your dream clients with ease? Here it is.

Everything you need to know about designing beautiful business cards for your solopreneur brand (you can do it in Canva).

Your business already has a brand. When you align it with who you really are, it brings you these delightful benefits.

Before you add “a pop of bright color” or otherwise tweak your brand color palette, there’s one important thing you need to do.

You’ve heard about brand designers, but a brand strategist? Why and when do you need one? What do they actually do?

The four important factors to consider when you’re thinking about hiring a brand designer for your solopreneur business.

Follow this simple 5-step process and create your brand mood board. As a solopreneur, you have an advantage – your personality.

Read this brief overview of mistakes many solopreneurs make in their branding so you can avoid making them too.

Brand identity, website, and packaging design for a small interior design company – with all the little details.

Read the details of how I approached designing a brand identity for this business and see the finished product.

Learn what branding is really all about (because it’s not about your logo, colors, or fonts).

Using your brand archetypes helps your audience see and instantly connect with the real you. Here’s how it works.