Solopreneur branding: how much does it cost?
An overview of the many different branding options for solo business owners, including the pros and cons of each, and which one is your best bet.
Client spotlight: Mike Gregga
Brand strategy and brand identity design for a thoughtful solopreneur. Read all the fun details here.
7 tips for choosing the right fonts for your solopreneur brand
Fonts, typefaces, huh? How many do you need? Where do you start? Here’s how to choose the perfect fonts for your small business.
The one about privacy (and what happened when I switched to Plausible)
A short discourse about privacy in the digital age, how I approach it on my website, and what you can do about yours
How to choose the right color palette for your solopreneur brand
Need a simple process for selecting the best colors for your business so you can attract your dream clients with ease? Here it is.
How to design a business card: tips for a professional, branded look
Everything you need to know about designing beautiful business cards for your solopreneur brand (you can do it in Canva).
On the importance of listening to your intuition
Do you trust your intuition or go with logic every time? In this article, I make the case for listening to your inner knowing.
5 wonderful ways a harmonious, aligned brand works in your favor
Your business already has a brand. When you align it with who you really are, it brings you these delightful benefits.
5 easy ways to jazz up your website for total brand harmony
It’s easy to customize a generic website template or theme to match your brand beautifully. Here’s how you do it.
Changing your brand colors (yet again)? Do this first.
Before you add “a pop of bright color” or otherwise tweak your brand color palette, there’s one important thing you need to do.
Behind the scenes: What does a brand strategist do?
You’ve heard about brand designers, but a brand strategist? Why and when do you need one? What do they actually do?
How to choose the right brand designer who gets you
The four important factors to consider when you’re thinking about hiring a brand designer for your solopreneur business.
How to create the perfect brand mood board for your solopreneur business
Follow this simple 5-step process and create your brand mood board. As a solopreneur, you have an advantage – your personality.
Top 7 costly branding mistakes most solopreneurs make
Read this brief overview of mistakes many solopreneurs make in their branding so you can avoid making them too.
Spotlight: Bamboo Productions Co.
Brand identity, website, and packaging design for a small interior design company – with all the little details.
Spotlight: Aerolite Consulting
Read the details of how I approached designing a brand identity for this business and see the finished product.
Behind the business: My story
How a registered nurse became a brand strategist & web designer – the story of how APHQ studio came to be.
Branding 101
Learn what branding is really all about (because it’s not about your logo, colors, or fonts).
Brand archetypes – a closer look
Do you know your brand archetype? Read through all 12 descriptions and inspiration boards, and see if you recognize yours.
Does your audience know you? A quick chat about brand archetypes
Using your brand archetypes helps your audience see and instantly connect with the real you. Here’s how it works.
7 signs you’re not ready to hire a web designer
Think you’re ready to upgrade your website and grow your business? Make sure you don’t recognize yourself in these 7 cues you’re not there yet.
3 easy ways to add personality to your website
Want your website to stand out in a sea of sameness and reflect your personality? This article will show you how.
5 easy tips for writing blog posts your readers will read
Take your writing from sleep-inducing to fun and engaging using these five easy, but effective, tips. Say no to boring!
5 critical reasons your business needs a website
Don’t believe people who say your business doesn’t need a website. Here are five reasons it’s actually essential.
How to stack columns image-first on your WordPress website
Ever made a gorgeous page layout with text and images alternating left/right, and then it stacked all wrong on mobile? Here’s how to fix it.
My new favorite planner
The best planner that helps you get stuff done – what I love about it and where you can get it. Plus a little bit about my Big Dream.
What to expect when you book a Twinkling Brand Playdate for your website
A thorough explanation of this service designed to help you optimize your website for your business goals.
3 easy steps to create a simple sign-up form in Mailerlite
Need a bare Mailerlite form for your landing pages? Here’s how to create it quickly in just three easy steps.
How to create a landing page on your WordPress website
Learn the basics of using the columns block (in the Gutenberg editor) to create a very simple landing page where people can sign up for your freebie.
The incredible power of why
Here’s how to figure out the most powerful foundation for your business so it can power your mission and serve as your compass.