An overview of the many different branding options for solo business owners, including the pros and cons of each, and which one is your best bet.
Brand strategy and brand identity design for a thoughtful solopreneur. Read all the fun details here.
Fonts, typefaces, huh? How many do you need? Where do you start? Here’s how to choose the perfect fonts for your small business.
A short discourse about privacy in the digital age, how I approach it on my website, and what you can do about yours
Need a simple process for selecting the best colors for your business so you can attract your dream clients with ease? Here it is.
Everything you need to know about designing beautiful business cards for your solopreneur brand (you can do it in Canva).
Do you trust your intuition or go with logic every time? In this article, I make the case for listening to your inner knowing.
Your business already has a brand. When you align it with who you really are, it brings you these delightful benefits.
It’s easy to customize a generic website template or theme to match your brand beautifully. Here’s how you do it.
Before you add “a pop of bright color” or otherwise tweak your brand color palette, there’s one important thing you need to do.
You’ve heard about brand designers, but a brand strategist? Why and when do you need one? What do they actually do?
The four important factors to consider when you’re thinking about hiring a brand designer for your solopreneur business.
Follow this simple 5-step process and create your brand mood board. As a solopreneur, you have an advantage – your personality.
Read this brief overview of mistakes many solopreneurs make in their branding so you can avoid making them too.
Brand identity, website, and packaging design for a small interior design company – with all the little details.
Read the details of how I approached designing a brand identity for this business and see the finished product.
How a registered nurse became a brand strategist & web designer – the story of how APHQ studio came to be.
Learn what branding is really all about (because it’s not about your logo, colors, or fonts).
Do you know your brand archetype? Read through all 12 descriptions and inspiration boards, and see if you recognize yours.
Using your brand archetypes helps your audience see and instantly connect with the real you. Here’s how it works.
Think you’re ready to upgrade your website and grow your business? Make sure you don’t recognize yourself in these 7 cues you’re not there yet.
Want your website to stand out in a sea of sameness and reflect your personality? This article will show you how.
Take your writing from sleep-inducing to fun and engaging using these five easy, but effective, tips. Say no to boring!
Don’t believe people who say your business doesn’t need a website. Here are five reasons it’s actually essential.
Ever made a gorgeous page layout with text and images alternating left/right, and then it stacked all wrong on mobile? Here’s how to fix it.
The best planner that helps you get stuff done – what I love about it and where you can get it. Plus a little bit about my Big Dream.
A thorough explanation of this service designed to help you optimize your website for your business goals.
Need a bare Mailerlite form for your landing pages? Here’s how to create it quickly in just three easy steps.
Learn the basics of using the columns block (in the Gutenberg editor) to create a very simple landing page where people can sign up for your freebie.
Here’s how to figure out the most powerful foundation for your business so it can power your mission and serve as your compass.